Pantene scientists infused Fermented Rice Water and Pantene?s Patented Pro-Vitamin science to create the all-new Pantene Lively Clean. Discovered in a quaint, hidden village in South West China, the Fermented Rice Water is a rich potent which includes combination of eight amino acids and vitamins. This blend of tradition, technology and craftsmanship makes hairfall worries a thing of the past. The power of Pantene's signature Pro-Vitamin formula nourishes your hair from root to tip giving you more open hair days like never before! Bid hairfall goodbye and say hello to your new go-to anti-hairfall solution.